AgenticCMO Daily Digest - Wednesday, February 11, 2026

Marketing leaders navigate agentic AI rollouts while platform giants expand AI capabilities amid workforce transformation concerns.

View the full digest on the web →

Oracle and Major Platforms Expand AI Agent Capabilities for Marketing Teams

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Oracle's new AI agents for marketing, sales, and service teams represent a significant shift toward autonomous marketing automation, while other platforms like Salesforce continue advancing their agent ecosystems.

Read more: Oracle expands its AI agents for marketing, sales and CS teams → MarTech.org

Also covered by: MarTech, CX Today, Oracle, Stock Titan, Salesforce Blog, Salesforce Blog, Salesforce Blog, Salesforce Blog

AI Marketing Trends and Strategy Shifts Define 2026

Marketing executives are grappling with fundamental shifts in search behavior, agentic AI adoption, and new measurement approaches as AI transforms discovery and commerce patterns.

Read more: 10 AI Marketing Trends for 2026: Agentic AI and Search Shifts → Adweek

Also covered by: ADWEEK, marketech apac, MarTech.org, HubSpot Marketing Blog, AdExchanger, AdExchanger

Major AI Funding Rounds Signal Enterprise Marketing Platform Evolution

Significant funding for AI video startup Runway ($315M) and other AI companies indicates growing investor confidence in AI-powered marketing and creative tools.

Read more: AI video startup Runway raises $315M at $5.3B valuation, eyes more capable world models → TechCrunch AI

Also covered by: TechCrunch AI, TechCrunch AI

Super Bowl Advertising Embraces AI in Creative and Measurement

This year's Super Bowl showcased AI-powered creative campaigns while introducing new metrics for measuring AI platform resonance versus traditional social media engagement.

Read more: EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media → Adweek

Also covered by: PR Newswire, Adweek, Retail TouchPoints

Meta Expands AI Features Across Facebook and Instagram

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Facebook's rollout of AI-powered profile animation, story restyling, and background generation features demonstrates how social platforms are integrating AI into core user experiences.

Read more: Facebook adds new AI features, animated profile photos, and backgrounds for text posts → TechCrunch AI

Also covered by: The Verge AI, ContentGrip

AI Workforce Impact Concerns Rise Among Business Leaders

Warnings of potential job market collapse by 2027 and reports of AI-driven employee burnout highlight the need for careful workforce transition planning as marketing teams adopt AI tools.

Read more: AI could trigger a global jobs market collapse by 2027 if left unchecked, former Google ethicist warns → Fortune

Also covered by: The Atlantic, TechCrunch AI

New AI Marketing Platforms and Tools Launch

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Multiple AI marketing platforms launched or expanded capabilities, including C Com Digital's synapse1, Domo MMM for budget accountability, and various specialized marketing AI tools.

Read more: C Com Digital unveils synapse1, AI platform to enhance workflow automation and marketing ROI → bestmediainfo.com

Also covered by: martechseries.com, Connect CRE, markets.businessinsider.com, The National Law Review, markets.businessinsider.com

Financial Sector Accelerates AI Investment for Customer Engagement

Barclays and other financial institutions are heavily investing in AI to improve customer experiences and operational efficiency, setting precedents for AI adoption across industries.

Read more: Barclays bets on AI to cut costs and boost returns → AI News

Also covered by: AI News

AI Search and Discovery Reshape Digital Marketing Strategies

New research from Similarweb and evolving AI search behaviors are forcing marketers to rethink content strategy and SEO approaches for AI-powered discovery platforms.

Read more: Similarweb’s 2025 AI report redefines digital discovery → ContentGrip

Also covered by: MarTech, MarTech.org

xAI Faces Internal Turmoil as IPO Approaches

Half of xAI's founding team has departed amid Elon Musk's ambitious lunar manufacturing plans, raising questions about the company's stability ahead of its planned public offering.

Read more: Okay, now exactly half of xAI’s founding team has left the company → TechCrunch AI

Also covered by: TechCrunch AI