Marketing AI Conferences to Watch in 2026
2026 is shaping up to be a defining year for marketing leaders when it comes to AI adoption. Here's our top marketing AI events to attend in 2026.
“Marketing AI Conferences” is a bit of a misnomer, as it would be hard to put on any marketing conference right now without including significant content or tracks that cover AI. That plus the sheer volume of both marketing and more broadly AI-related conferences continues to explode, making any kind of definitive list almost impossible these days.
Between agentic AI rollouts, advancements in all types of AI content production, and the continued pressure to prove marketing ROI, 2026 is shaping up to be a defining year for marketing leaders when it comes to AI adoption.
While there are hundreds of relevant marketing conferences in 2026, here are some of the marquee conferences that sit atop our “would love to attend if someone would gift us the budget” wish list for 2026.
We’re creating a running tally of conferences and events focused on or with substantial content around marketing AI. It’s just a start, but feel free to bookmark and even suggest events to include.
HumanX (April 6-9, San Francisco)
This doesn’t appear to be another AI hype fest. The conference features a dedicated "Customer Engine" track specifically designed for marketing teams, examining how customer-facing functions are using AI to engage smarter, personalize at scale, and deliver better service. With speakers including Google Cloud CMO Alison Wagonfeld, Walmart EVP of AI Acceleration Daniel Danker, and more, plus hands-on sessions built around real implementation challenges, HumanX is attempting to address the practical question CMO is wrestling with: how do you actually deploy AI across marketing, sales, and support without creating more chaos than value? The conference attracted over 3,500 attendees in 2025 and expects 6,500 in San Francisco.
Adobe Summit (April 19-22, Las Vegas)
If you're running Adobe tools in your marketing stack, to now include SEMRush we assume, this one could be extremely valuable. The 2025 Summit unveiled Adobe's Agent Orchestrator, a new capability that allows brands to orchestrate AI agents across enterprise systems. Adobe is attempting to position itself as the bridge between creativity and marketing operations, with major announcements around GenStudio for consolidated content workflows and partnerships with Microsoft to bring Firefly into Microsoft 365 Copilot. The Summit promises over 300 sessions across 13 tracks covering everything from agentic AI to B2B journey optimization. The conference features CMO-level speakers from Coca-Cola, JPMorgan Chase, and Unilever.
Demand & Expand (May 9-10, San Francisco)
This one is for marketing leaders running B2B teams in product-led or sales-led growth companies. Demand & Expand focuses specifically on the intersection of AI and demand generation, with topics including AI marketing transformation and running marketing in the AI era. The conference features an exclusive CMO Executive Summit the day before for marketing VPs and above at companies with 100+ employees, offering peer-to-peer discussions minus vendors.
ANA Masters of B2B Marketing (June 3-5, Chicago)
The Association of National Advertisers (ANA) generally put on quality events that bring together senior executive marketers from major brands. The annual Masters of B2B Marketing is focused specifically on (as you might imagine) B2B marketers, allowing for more depth than the wider Masters of Marketing event later in the year. Sessions explore how to balance brand building with demand generation, how to operationalize marketing data across sales alignment, and how to navigate the shift from lead volume to "buyability" and group confidence in complex B2B sales cycles. And of course, what role AI plays in all of that. With CMOs from Shell, SAS, Lenovo, Mastercard, and SAP sharing what's working in practice, this conference is built by and for client-side B2B marketers.
Gartner Marketing Symposium/Xpo 2026 (June 8-10, Denver)
Gartner's flagship marketing event centers on a single theme for 2026: "Build What's Next: Marketing Leadership in an AI-Driven World." With over 95 sessions led by Gartner analysts and more than 2,000 CMOs attending, the emphasis tends to be on research-backed practical strategies. The conference includes hands-on workshops, ask-the-expert sessions, and roundtables focused on translating industry trends into actionable guidance.
Content Marketing World (October 5-7, Denver)
Content Marketing World has been the go-to event for content marketers for years, and the 2025 edition made it clear AI has fundamentally changed the conversation. Sessions covered generative engine optimization (GEO) as the new frontier beyond SEO, with speakers from Adobe and Optimizely addressing how to create content that serves both traditional search and AI-powered answer engines. With over 100 expert speakers and 3,400+ attendees expected in 2026, CMWorld remains the place where content strategists, SEO specialists, and marketing leaders gather to figure out what actually works.