What every CMO should know about the world of marketing and AI this week.

The Signal: What Happens to Marketing if the AI Boom Goes Bust? In this week's article, I stepped away from the positive to look a bit at the "what if", namely "what if all the AI excitement shifts into panic?" "What if OpenAI

The Signal: From AI Theater to AI Impact I've been watching marketers race to implement AI agents for months now, and McKinsey's latest research reveals what many of us suspected: we're collectively struggling to move from impressive demos to actual business results. The numbers

The Signal: When AI Becomes Your Shopping Companion I've been thinking a lot about how we're all still figuring out this AI thing in marketing, and then I came across this research from IAB that really crystallized something important: AI isn't just changing how

The Signal: When the Future Arrives Gradually, Then Suddenly I've been thinking about this line from the OC&C Strategy report on AI in marketing: "42% of organizations have deployed generative AI within marketing and sales – more than seen in any business function. But most deployments