The Signal: When AI Becomes Your Shopping Companion I've been thinking a lot about how we're all still figuring out this AI thing in marketing, and then I came across this research from IAB that really crystallized something important: AI isn't just changing how

The Signal: When the Future Arrives Gradually, Then Suddenly I've been thinking about this line from the OC&C Strategy report on AI in marketing: "42% of organizations have deployed generative AI within marketing and sales – more than seen in any business function. But most deployments