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The Signal

Weekly articles offering analysis and commentary on topics affecting AI for marketers
OpenAI Is Preparing Ads for ChatGPT Apparently
The Signal Featured

OpenAI Is Preparing Ads for ChatGPT Apparently

OpenAI may finally be moving towards ads in ChatGPT. Is this a major opportunity for marketers or the first sign of platform decline in the search for revenue?
01 Dec 2025 2 min read
Google's Gemini 3 Takes the Lead: What CMOs Need to Know
article Featured

Google's Gemini 3 Takes the Lead: What CMOs Need to Know

Google just dropped another bombshell on the AI competitive landscape with Gemini 3. The hype is massive, but what does it mean for CMOs?
24 Nov 2025 5 min read
What Happens to Marketing if the AI Boom Goes Bust?
article Featured

What Happens to Marketing if the AI Boom Goes Bust?

There's been a lot of chatter in recent weeks around if we are in fact in an AI "bubble", with comparisons to the original dotcom bubble, the housing bubble, and their subsequent crashes. TechPolicy has an excellent podcast out that is 51 minutes of well-spent time.
17 Nov 2025 3 min read
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